9 tips for running a successful online advertising campaign like a pro

Making a successful advertising campaign on the Internet is the goal of any website online store owner. But how is it done? Each online advertising medium has different qualities and mechanisms of action. Are there methods or tips that can be followed to make a successful advertising campaign on any platform or ad network?

The answer is yes there are several points that if you pay attention to them and study them well will help you succeed in your advertising campaign on any platform. Of course, there are special success elements for each advertising medium, but studying them is supposed to be done after paying attention to the general points of the advertising field.

In this article, we will explain to you the most important basic factors that will enable you to make a successful advertising campaign according to the opinions and advice of marketing experts around the world.

1. Set your campaign goal

What is the goal of your advertising campaign?

• Is it to spread and get famous for your brand?
• Is it making sales?
• Is it getting subscriptions to a mailing list that you prepare?
• Is it a goal other than the one mentioned above?

Each of these goals requires the application of a specific advertising strategy and even the choice of a particular advertising medium. It makes sense to know exactly what you want to get from your campaign.

Spread, for example, can be done by making advertising campaigns on several means at once. Getting direct sales may require a retargeting strategy for those who have visited your online store before or even visited a specific product page in your store.

Of course, it is known that your advertising goal must be logical and accurately calculated, whether, by a clear number, percentage, or even through certain tools, you can specify a certain number of visitors or a certain measurable percentage with tools such as  Google Analytics.

Finally, your goal should be reasonable, achievable, and most importantly fit into your budget and the possibilities of your site. In theory, for example, you can get a million visitors to your site a day, but can you afford them? Or can your servers handle this number of visitors?

It is worth noting that setting the marketing goal accurately will make it easier for you to make many options later, as many of the choices you will make later depend largely on the marketing goal you want to achieve.

2. Set your budget

The field of digital advertising is very flexible when it comes to how much you can spend to achieve your advertising goal. Setting the budget for your campaign or campaigns will make it easier for you to choose the advertising medium you will use and the type of target audience.

There are advertising methods that you will only be able to use after charging your account with a certain amount while others charge you for what your campaign spent in action.

Which of the two approaches works for you? This is up to you and the budget you set for your ad campaign.

Also, setting a budget will alert you to how well each medium is in achieving your advertising goals because you will know how much you paid to achieve them. Each vehicle is supposed to provide an appropriate return on investment or what is known as Return on Investment or ROI.

You should always pay attention to the amounts you spend on advertising on the medium you use, if you pay more than the value of your target audience in a medium this may mean that it is not suitable for you at least for the time being.

Experts in the advertising field determine their advertising budget in two stages as they use a new advertising medium:

a) The stage of testing the medium: This stage includes allocating a budget less than the budget specified for advertising on the advertising medium (a small percentage of the total budget), and the purpose of this budget is to test the medium and its ability to achieve the desired advertising objectives in proportion to its cost.

b) The stage of using the medium to achieve advertising goals with an organized spending plan: This stage is implemented only if the advertising medium succeeds in the test that was done in the previous stage, i.e. it may or may not be done.

If this stage is implemented, a fixed budget is determined for the spending that will be made on it with an appropriate return on investment from it, this return must be maintained by this means to continue to use it.

It is worth noting that you can implement the same method as before according to your available budget, regardless of its size, because it is not related to a specific amount or value.

3. Study the platform or medium on which you will advertise

Choosing an advertising platform is one of the most important factors that govern the success or failure of your advertising campaigns, for example, the results of an advertising campaign on Google Ads are completely different from the results of a funded advertisement on Facebook.

This point stops and depends heavily on the first point, as setting the goal of the advertising campaign will make it easier for you to choose the advertising platform with ease.

In any case, we can classify advertising platforms into 3 main branches:

a) Social Media

It is no secret to everyone that most Internet users use one or more social networking sites or social media, and fortunately, all social networking sites have advertising platforms, through which you can make an advertising campaign within a few minutes.

Therefore, social media is one of the most important and effective advertising platforms ever. Whatever your marketing objective or the nature of your targeting, your potential customers are on social media.

b) Search engines

Search engine visitors are extremely important visitors and are the most quality ever, of course, website owners can optimize their sites for search engines, and get free visitors from search engines.

But in any case, because we are talking about advertising campaigns here, search engines, led by Google, fortunately, have advertising platforms, through which you can make an advertising campaign and start achieving your marketing goals easily and almost immediately.

c) Other specialized advertising companies

There are many specialized advertising companies, through which you can make advertising campaigns and achieve what you want from marketing and profit goals.

These companies, of course, exist in huge numbers and are very diverse, including  Native Ads, Banner Ads, pop-ups,  and companies similar to Google Ads... Etc.

The platforms on which you can make an advertising campaign differ in many respects. Some platforms, such as ad networks, offer advertising options that are not available on social media platforms, for example, due to the difference in the audience between the two mediums.

Before you create your advertising campaign on any medium, you should study it new in terms of:

• The mechanism of work of advertising campaigns through which they are carried out.
• The cost of advertising on them.
• The audience available through it, and how it is exposed to your ad.

Before doing any advertising campaign on any platform or ad network, watch its videos, most networks, and advertising platforms provide several illustrative means that explain how advertising campaigns work on them, or you can search on YouTube to see explanations about the platform.

Also, it is important to search for platform ratings on trusted evaluation sites or forums... Knowing other people's opinions about advertising platforms can save you a lot of failed experiences.

Several methods can be followed to learn a lot of information about any advertising platform, including:

• Search for customer opinions about it and their video experiences on YouTube.
• Find customer reviews about them on different review sites.
• Search for information about them in groups and pages that are interested in the advertising field on social networking sites.
• Consult with those who have experience in the field of advertising from your acquaintances or friends.
• Finally, it will never hurt to contact the customer service of the platform on which you will advertise and ask your questions or concerns.

It is worth noting that it is important to study the competing platforms also for the platform that will advertise them. Don't choose the first advertising medium you found, but look for the best one that plays the same role and compare each of them.

For example, one method may seem better than the other in one obvious aspect, but it does not suit you in many respects. Other research and comparison will lead you to the right medium for you.

Finally, I would like to note that using all the above methods will help you to ensure the quality of the advertising medium you want to use. Relying on only one method may not enable you to get a clear idea of the medium you are looking for information about.

4. Define the finer details of your target audience

Setting your marketing goal accurately, choosing the perfect marketing platform, and creating a great and attractive ad, all this without good targeting does not mean anything in the success of your ad.

If a street vendor sells a baby product and is interested in displaying his products in front of a boys' high school trying to sell products to students, we will all agree that this vendor is not good at choosing the right place.

A lot of marketers do exactly what this street vendor does, but you have to choose the targeted options carefully.

It is worth noting here that any advertising platform offers advertisers lots and lots of targeting options, according to many criteria such as age, gender, educational qualification, marital status, interests, and keywords.

Determining the details of your target audience can be easily known by setting your advertising goal, for example, you have a Facebook page and you want to increase its followers. What are the details of these followers or their specifications?

Details may include age and interests, and if your page sells certain products you may need to determine where these followers are as well, specifying the details before creating a campaign will guide your advertising medium to accurately identify your target audience.

5. Create a catchy ad

The goal of advertising is to urge the target audience to do something such as buy, subscribe, or even advertise a specific brand, this is done by creating an attractive ad commensurate with the medium used to make the advertising campaign.

Advertising on Facebook requires writing interesting content and designing a visually appealing image, advertising on YouTube requires creating video content of high quality in terms of sound, image, and presentation to the viewer.

Advertising on the Display networks may require the creation of an intermediate landing page, which is uncomplicated despite what it seems. There are several tools you can rely on to create a professional landing page with ease.

Creating an engaging ad is always related to the criteria of each advertising medium and according to the psychology of the audience available through it, you will need to study the important elements that contribute to the success of advertising on each medium separately to discover these elements.

Don't worry, most advertising outlets clearly explain the criteria for a successful advertisement for them and sometimes guide you to implement it easily.

6. Study the competition market

The market study is an essential step that you must take before creating your advertising campaign, market study must include the following elements:

• The cost of buying your target audience in various advertising mediums.
• Competitor strategies to reach the audience.
• The right time to make advertising campaigns.

The cost of buying a target audience may seem almost uniform to you if you rely on ad networks to get it, but this is inaccurate. The quality of the target audience varies from one network to another, some networks aim to provide the cheapest price while others are concerned with quality first.

How do your competitors get the audience? This may seem like a difficult question to find the answer to but this is not true.

You are not the first to make an advertising campaign in your field, but some preceded you locally and globally and have great experience in this field, these love to share their experiences and expertise and will be happy to answer your questions.

Think about when you see an ad that you might interact with. Did you get to him? Excellent now repeat it but from the point of view of your audience, for example, those who make ads on Facebook suffer with the timing of football matches.

Ads that appear at the same time as a match may receive less interaction than those that appear at other times, and when you advertise Black Friday offers to push your audience to buy from your store, your ad must appear well before the date of this event.

7. Trial and error

Experience is a very important element for the success of advertising campaigns, and experience here means not only applying information and obtaining practical experience but also making various campaigns with testing variables to get the best possible result.

In the world of advertising campaigns or marketing in general, there is a famous term called Split test, which refers to dividing the advertising budget on more than one ad with a change in each ad, and this is ultimately to obtain and continue the successful advertising campaign and stopping the rest of the campaigns.

Example: To reach a successful campaign on Facebook to market iPhone 13, for example, you can create 5 different campaigns with 5 different images, and five titles, and test these campaigns for 7 days to determine the best possible results.

Campaign experts say that just one variable, such as an ad image, can turn a losing campaign into a dramatically profitable campaign.

It is worth noting that the first advertising campaign for beginners rarely succeeds and this is a well-known fact in the field of online advertising. You may be lucky and get relatively good results from your first ad campaign, but complete success or achieving your advertising goal may take several attempts.

Trial and error is a method used by all advertisers on the Internet, even veteran ones, the target audience is human and humans are constantly changing their behavior, so there is no successful strategy with everyone all the time.

Study the results of your campaigns periodically and find ways to improve them, these methods may be adding new details to your targets, increasing your campaign budget on an advertising medium, or even using a completely new advertising medium.

8. You have to have a tracking and measurement tool for your advertising campaigns

Campaign tracking is a very important pillar in the success of your online advertising campaigns. Through tracking tools you can measure everything specific to your campaign, and based on this measurement you can make decisions that make your failed campaigns successful or your successful campaigns more successful.

The tracking tool provides you with lots and lots of information and very important data about your advertising campaigns, through which you can know how much time the visitor spent on your site or landing page, what keywords made your sales, the number of visitors who left your site immediately after visiting it, and lots and lots of other data.

9. Be innovative in creating your advertising campaign and think outside the box

Internet marketing is also a science and an art, there are standards and foundations on which e-marketing is based, and there is also an artistic and creative aspect, and this makes the difference between a beginner e-marketer and a professional.

To create a successful online advertising campaign, you don't have to be a tradition to do what others do, but you have to go out of the ordinary at every step of creating your advertising campaigns, so you can achieve the best possible results.

Here are some tips to follow, which will help you create an innovative advertising campaign:

a) Choose your ad image very carefully: The visual aspect affects the percentage of pressure on the ad to a very large extent and thus contributes to the success of the campaign by a large percentage. It is proven that strange and unusual images attract more attention than traditional images.

It has also been proven that the image that attracts females is different from the images that attract males, colors also make a big difference.

b) The title of the advertisement is a very important element

The title of the advertisement works in conjunction with the image of the advertisement and is an integral part of the image the title of the advertisement is the first and most important part through which you tell the target customer the features of your good or service.

This strongly influences his decision whether to click on the ad to learn more or to ignore your ad altogether.

c) Make a professional advertising video instead of traditional advertising

The video is a great advertising opportunity for those who can handle it intelligently. They say a picture is worth a thousand words, so how much is a video worth? The real creativity in advertising campaigns is manifested in its clearest form through video ads.

Conclusion

In this article, we have tried to provide the best tips that will help you make a successful advertising campaign. The advertising field changes periodically, however, the basics of dealing with it remain constant, and what changes is the behavior of the target audience and only in special circumstances.

The tips we mentioned in this article will qualify you to enter the advertising field and reach your target audience under any circumstances.

Do you do advertising campaigns on the Internet? Share with us in the comments your tips for beginners in this area.